eincors case study
From local operations to a $2.1M global B2B pipeline in under a year.
We built and led eincors' entire business development operation across two new markets at once: mining in Latin America and construction in the Middle East.
Results
The story
eincors supplies heavy equipment parts and solutions for construction, mining, marine and power generation. They needed to break into two new markets at the same time.
This wasn't a consulting engagement where we handed over a strategy deck and walked away. We embedded as the operational lead, managing people, pipeline and performance across two continents.
From the first outreach to the first qualified opportunity, every step of the business development engine was built, run and refined by Brango, supported by digital advertising, B2B communications and landing pages.
Our role
- End-to-end B2B business development leadership
- Market entry strategy
- Outreach and field team recruitment
- KPI design and pipeline management
- Digital advertising and B2B communications
- Landing page development
The impact
- Outreach and field teams recruited, onboarded and performing in both markets
- KPI frameworks built and managed across two international teams
- Market entry completed in both regions at B2B scale
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