She Rises Together case study
From a Facebook group to a paid membership platform.
Positioning, website, membership hub, partner program and launch content for a London, Ontario women's business community: monthly website traffic up nearly 10x and three in four contacts registered on the community hub, in under eight months.
Results
The story
Katie Kahvo had built something rare in London, Ontario: a room where women entrepreneurs could tell the truth about running a business. Her events sold out in a day or two. But She Rises Together lived in a Facebook group, a small email list and Katie's inbox. Tickets were sold by email and e-transfer, and there was no website, no way to pay online and no model that paid Katie for what she was really creating.
We started with positioning, not design. She Rises wasn't selling networking. It was selling psychological safety: the space to build a profitable business without sacrificing your well-being. That became the brand promise, and every offer was built around it. In February 2026 we launched the website with a members-only community hub, online payments, automated invoicing, event registration and a migrated email list. Over the next six months we designed the revenue model behind it: a three-tier membership, a partner perks program and a cohort program. In August we planned the launch content, scripted Katie's videos and co-hosted the live session that unveiled the new tiers.
Today She Rises has 35+ founding partners, a community hub where nearly three in four contacts hold a member account, a fixed monthly calendar of coworking days, speaker nights and Rise Days, and a founder who is being invited to speak on other people's stages.
Our role
- Brand positioning: business success plus wellness, built on psychological safety
- Website design and build on Wix, with a members-only community hub
- Online payments, automated invoicing and event registration
- Email list migration and contact segmentation
- Google Business Profile setup for local visibility
- Offer architecture: three membership tiers, founding-member pricing, partner tiers and a cohort program
- Partner perks program with partner tiers and tracked promo codes
- Launch strategy: video content plan, scripts and a co-hosted live launch session
- Event and speaking support: presentations, pitch coaching and print banners
- Social media management
The impact
- From no website to nearly 10x monthly traffic, with visitors returning 2.2 times on average
- Social is now the #2 traffic source, at 26% of all visits
- Best month on record in September, the paid-tier launch month: sessions up 147% on August
- 74% of contacts hold a member account on the hub, all in one CRM instead of a spreadsheet and a Facebook group
- Contact base up roughly 70% from the original email list
- 35+ founding partners across 9 categories, over half of them in wellness and health
- Three-tier membership live, with a founding-member offer
- Katie is now booked as a speaker, with new invitations coming from her own talks
- Tickets, payments and invoices run automatically, so Katie spends her time on members and partners, not admin
Let's talk about your growth
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