A Healthcare Provider case study
From word of mouth to a growth engine in 90 days.
Website, local SEO, booking, CRM, email journeys and revenue tracking for a mobile healthcare practice serving seniors: 479 website sessions in the first 90 days from a standing start, and a 10–15% revenue increase.
Results
The story
A registered healthcare professional in Southwestern Ontario had built a growing mobile practice serving seniors at home and in long-term care facilities. The service was strong and clients trusted her. But everything ran on manual effort: no website, no CRM, no way to see where bookings came from, and no way to bring in new clients beyond word of mouth.
Brango embedded as the growth team. We designed and built a website with local SEO across multiple service areas, an online booking flow, and content for two audiences: families making care decisions for aging parents, and the wellness coordinators inside retirement communities. Behind the scenes we built a segmented CRM, mapped five automated email journeys from welcome to reactivation, set up a sales dashboard that breaks revenue down by 15 source channels, and created a quarterly content plan.
In the first 90 days the new website brought in 479 sessions, nearly half from organic search, and revenue grew 10–15%. For the first time, the founder can see exactly which channels drive bookings and decide where to put her energy next.
Our role
- Website design, build and local SEO
- Online booking system integration
- CRM segmentation and contact list architecture
- Email journey design: welcome, pre-appointment, recall, reactivation and referral
- Sales tracking by revenue source
- Social media content strategy and quarterly calendar
- Partnership development with retirement and long-term care communities
- Blog and FAQ content for local SEO across multiple service areas
The impact
- 479 website sessions in the first 90 days, starting from no website at all
- 47% of all website traffic from organic search (Google and Bing)
- 10–15% revenue increase in the first 90 days of working together
- 18+ partnerships with retirement and long-term care communities
- Revenue tracked across 15 distinct source channels for the first time
- 5 automated email journeys mapped to 6 CRM segments
- Blog content architecture built for local SEO across several service areas
- Online booking flow live, bringing in regular appointments
Let's talk about your growth
A free 30-minute consultation with a founder. No sales pitch, just a clear next step.