MeTime Healing case study
From a one-on-one therapy app to a Forbes-recognized B2B enterprise wellness brand.
Three years of building together: positioning, founder brand, LinkedIn, email and a B2B pipeline that turned 600 warm leads into 20+ customers.
Results
The story
MeTime Healing started as a one-on-one therapy app. The product was strong, but the market for direct-to-consumer therapy apps is crowded and expensive to win.
We repositioned MeTime as a culturally aware workplace wellbeing partner for employers and built the founder into a recognized voice in health tech. LinkedIn became the main channel, supported by a newsletter, email nurture and targeted paid media.
Three years later, MeTime sells to enterprises, has expanded into Canada, and we are still building together.
Our role
- Go-to-market strategy and B2B repositioning
- Founder personal branding on LinkedIn
- Website and landing pages
- Email marketing and newsletter
- Paid media
- Grant application support
The impact
- LinkedIn company page grew from 0 to 1,500 followers in under a year
- Founder's personal LinkedIn grew from 0 to 2,000 followers in under a year
- Newsletter grew from 0 to 706 subscribers with a 54% average open rate (peak 65%)
- $32K of paid media managed over one year: 5.1M impressions at $6.30 CPM
- Founder became a Forbes member and health tech thought leader
- Canadian market expansion and first 10 corporate clients
“We've been working together for almost three years, and their insight into LinkedIn positioning, personal branding, and strategic direction has helped us cut through the noise and connect with the right audience.”
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