Salt Holistic Spa case study
From an empty room to a thriving brand. We were there for every step.
Brand, website, booking, app, social and partnerships for a London, Ontario spa: 2,300+ bookings in the first 20 months and #1 in local search for its category.
Results
The story
Galina had the vision for a Himalayan salt cave and holistic spa in London, Ontario. She needed a partner to build everything around it, starting from an empty room.
We built a local-first brand, the website and online booking, an iOS app with app-only pricing, and a steady stream of social content. Then we connected Salt to the community: a wellness hub with other local businesses, and partnerships with Tourism London, the London Knights and GoodLife Fitness.
Today Salt books dozens of sessions online every month, ranks first locally and has a Canadian Choice Award on the wall.
Our role
- Brand launch and local-first positioning
- Website, booking system and mobile app
- Local SEO
- Instagram and Meta content
- Email marketing and automations
- Partnerships and cross-promotion
The impact
- Instagram grew from 0 to 1,700 followers in 9 months
- 550+ clients booked, and about half came back for another session
- 1,390+ contacts and 500+ email subscribers, built from zero
- +72% website sessions year over year; organic search is the #1 traffic source
- 0 → 40K average monthly engagement on Instagram and Meta
- Cross-promotional wellness hub connecting Salt with other local health businesses
- Partnerships with the London Knights, Tourism London, GoodLife Fitness and local retirement homes
- Canadian Choice Award winner, 2025
“As a woman entrepreneur starting from scratch, I had the vision but needed the right guidance. Brango helped me build a local-first brand, set up automations, and launch with confidence.”
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